A Great Article on What You Can Get Out of a Craft Show

Extravaganza Craft Productions passed along a link to an article on their blog about craft shows.  They're not just for selling crafts.  They're for testing a product, finding out who your customer is and building up your business.  Although we all know this in the back of our minds, it's a good read and helpful to be reminded of what we can accomplish at a craft show.  I know I have people come back to my table year after year at some of the shows I do.  I've always given them my business card and I know some of their names, but I've never started an email list.  I'm not going to be doing any shows again until fall, but I plan on putting out a sign up sheet for people to write their email on and then I'm going to occasionally send out a  notice about new items, shows I'm in, etc.  

The link to the article is http://extravaganzacrafts.com/Blogs/?p=159.   Hopefully you'll find it useful too.