Extravaganza Craft Productions passed along a link to an article on their blog about craft shows. They're not just for selling crafts. They're for testing a product, finding out who your customer is and building up your business. Although we all know this in the back of our minds, it's a good read and helpful to be reminded of what we can accomplish at a craft show. I know I have people come back to my table year after year at some of the shows I do. I've always given them my business card and I know some of their names, but I've never started an email list. I'm not going to be doing any shows again until fall, but I plan on putting out a sign up sheet for people to write their email on and then I'm going to occasionally send out a notice about new items, shows I'm in, etc.
The link to the article is http://extravaganzacrafts.com/Blogs/?p=159. Hopefully you'll find it useful too.